Other business-to-consumer online legal marketplaces are likely watching LegalZoom’s stock closely following the company’s public debut on the Nasdaq Global Market on June 30. However, LegalZoom’s level of brand recognition and broad do-it-yourself value proposition may not be an easy path for similar providers to follow into an IPO. 

Zach Abramowitz of Killer Whale Strategies opined that in some ways, LegalZoom is a one-of-a-kind company.