This is the first article in a two-part series analyzing how retail brands can mitigate their liability exposure in connection with today’s ever-increasing mix of biometric privacy laws while using virtual try-on technology. Part one discusses the expanding biometric privacy liability risks associated with the use of today’s increasingly popular virtual try-on features. Part two provides tips and strategies for brands that currently use, or are contemplating the use of, virtual try-on features to maximize effectiveness while minimizing their potential biometric privacy liability exposure.


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