Brad Rogers sure picked an interesting time to jump into legal technology—and he’s hoping that clients are willing to follow his example. On Tuesday, Onit officially announced that Rogers would be joining the enterprise legal management software provider as its senior vice president of strategy and growth.

His previous contact with Onit—in fact his previous contact with most legal tech—has primarily been as a corporate consumer. Rogers most recently served as the chief operations officer and chief of staff at TIAA, where he was made responsible for transforming the company’s legal function all the way from vendor management procedures to the creation of a technology roadmap. He also held similar innovation-focused roles at JPMorgan Chase and GE Capital.