Special Report

Breaking Tradition: How New Law is Challenging Big Law

As clients adapt the way they source and purchase legal services, competition and collaboration among new and traditional providers is increasing. In the decade since the Great Recession, when alternative options really came onto the scene with the promise of offering a better way, the numbers and types of providers have exploded. Over the next year, we aim to bring clarity around who those alternative providers are, what they are offering, who they are representing, where they get their talent and what piece of the market they have and could attain. You\'ll meet the players, hear from clients, see examples of collaboration, learn the offerings and gain clarity into this rapidly growing segment of the legal services market.

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Lucy Bassli, a former assistant general counsel at Microsoft, recounted the in-house counsel’s wish list earlier this year at Legalweek NY. It boiled down to a holistic offering that blends legal, tech and project management skills. And it was a cocktail she didn’t want to have to mix on her own.

“In-house people don’t want to manage all of it—we want law firms to be the ones to take on a general contractor role and maintain the relationship,” Bassli, founder of InnoLegal Services, said in February. “To best serve the client, don’t offer to introduce them to a new technology tool or a third-party service provider. Do it for them.”

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Dan Packel

Dan Packel covers change and innovation in the legal services market, and writes a weekly briefing for Law.com, "The Law Firm Disrupted," on these subjects. He is based in Philadelphia. Contact him at [email protected] On Twitter at @packeld

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