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Remote working and economic uncertainty caused legal tech vendors to adjust their sales tactics to a more personal, consultative approach. But some wonder if it's enough to compensate for a lack of face-to-face interactions.
May 28, 2020 at 01:27 PM
1 minute read
Reporter
With in-person meetings ruled out, legal tech companies have adjusted their sales tactics to a more personal, albeit digitally conveyed, approach.
The unique circumstances of COVID-19 caused legal tech vendors to embrace more creative, and less straightforward, sales tactics, said Kenneth Gary, a partner at legal tech PR and crisis communications firm Baretz+Brunelle.
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