Social media advertising might become steeped in disclosures—and new tech—after the Federal Trade Commission took action against Teami Tea and online celebrities hawking the detox tea.
Teami Tea agreed to a $1 million settlement with the FTC over its unsubstantiated weight loss and health claims. But the FTC didn’t just go after the company, it also issued stark warning letters to its online influencer “partners,” including Cardi B and Jordin Sparks. Social media followers had to click “more” to see the disclosure on the celebs’ posts promoting the tea, in violation of commission guidelines and the company’s own procedures, according to the complaint filed Friday in the U.S. District Court for the Middle District of Florida.
