The vast repertoire of privacy issues facing law firms and other industries today has opened the door to a wide variety of compliance-centric business and product opportunities in the legal tech marketplace. It’s a void that everyone from startups to law firm tech labs has rushed to fill, but could tech titans such as Microsoft and Amazon wind up being the Goliath to their David?

Case in point, speech-to-text service Amazon Transcribe rolled out a new feature last month that automatically hides personally identifiable information from call transcripts. A few weeks later, Microsoft announced its Data Protection/Privacy Mapping Project that shows how privacy laws around the world line up.