Federal Trade Commissioner Rohit Chopra’s statement earlier this month that the FTC had voted to launch a “close and careful review” of its non-binding endorsement guides and a “self-critical analysis” of its enforcement approach may signal an impending crackdown on social media influencers, advertisers and even their tech platforms, lawyers say.

“The FTC just voted to launch a review of our endorsement policies, which cover influencer marketing, fake reviews, and more,” Chopra announced on Twitter. “We may need new rules for tech platforms and for companies that pay influencers to promote products. The review and your input will help us decide.”

Jim Dudukovich Jim Dudukovich, Barnes & Thornburg.