The days of names, addresses and dates of birth being the only details that fall under the definition of personally identifiable information (PII) are fleeting. As companies wait for case law to establish the growing definition more clearly, some are leaning on counsel and AI technology to make the final call on what constitutes PII, and personal health information (PHI) as well.
Nick Schneider, head of business development and strategy at AI solution developer Text IQ, called identifying such information in a company’s databases a “teamwork setup.”
