Law firms are leveraging technology to drive a new approach to marketing that emphasizes humanity over bare-bones credentials, an effort that seems almost tailor-made to capture the attention of would-be millennial clients.
But are law firms really eager to target a millennial clientele? The answer might be both yes and no. Roy Sexton, director of marketing at Clark Hill, pointed out that millennials are changing the way that the generations that came before and after them are engaging with their phones, social media and other technologies.
