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Law firms are constantly fighting the uphill battle to fill their lead pipeline and bring on new clients. In an extremely competitive industry, law firms face a difficult challenge. Most firms procure large marketing budgets to separate themselves in the marketplace and drive more traffic to their site, but there is still seemingly a disconnect. Tactics are employed from SEO to PPC and social media advertising to help bring in more leads to firm.

Everything from a marketing perspective could be done right, but at the end of the day leads are not progressing into clients. Let’s explore why this might be and what can be done about the problem at hand.

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