Retail giant Amazon launched a new intellectual property (IP) accelerator at the start of October geared toward pairing small to midsized businesses with the legal expertise needed to maneuver the trademark filing process. However, don’t count on it becoming an industrywide trend in the e-commerce space just yet.

The basic premise behind Amazon’s accelerator is simple: Companies will be able to choose from a pre-arranged network of law firms that have agreed to provide their services for a locked-in rate.

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