Alastair Mactaggart, the driving force behind the California Consumer Privacy Act, is back with a new data-protection measure he hopes to place on the 2020 ballot.

The original California Consumer Privacy Act won’t take effect until Jan. 1. It won’t even be enforced until July. But Mactaggart, a San Francisco real estate developer turned consumer privacy champion, says the time is right for another measure that will place more data-gathering restrictions on companies and create a state privacy enforcement agency. And don’t expect him to drop his initiative like he did in 2018 in favor of legislative action.