Similari is betting that harried inventors still don’t want to play the patent equivalent of “Where’s Waldo.” The Tel-Aviv based company brought its patent analysis service to the U.S. this week following its first-place finish in the Israel Patent Office’s test of automated search tools.

In the U.S., Similari is hoping to set itself apart from other entries in the market by focusing on the ideas in a patent document instead of the actual words.