Public figures aren’t the only targets of deepfakes. Indeed, any company can suffer reputational and litigation damages from the use of deepfake content.

A deepfake refers to a realistic but fake video or audio recording made from leveraging artificial intelligence tools and previously recorded visual or audio content. In the past year, deepfakes have garnered attention from legislators as a technique to channel false information. For instance, a video of U.S. Sen. Nancy Pelosi doctored to make her appear to be slurring her words was widely circulated on social media platforms in May, amplifying some fears that as a U.S. presidential election nears, deepfakes will be leveraged to stir misinformation.

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