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It can be tough to suss out what’s real on the internet, but an empty warehouse sitting at the listed address for a bustling law office should be a pretty dead giveaway. In practice, though, vacant addresses or adverts popping up on platforms like Google Maps could be diverting clients away from verifiably local firms who could use the business.

Frank Ready

Frank Ready is a reporter on the tech desk at ALM Media. He can be reached at fready@alm.com.

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