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In 2016, Marriott International purchased the Starwood hotel chain in a deal worth $13.6 billion. In November 2018, Marriott notified the public and regulators that in 2014, a breach to Starwood’s network had exposed at least 500 million customer records to cyber criminals. The announcement resulted in Marriott’s stock plunging 5.6 percent. The company faces the potential of massive fines and significant damage to its brand and reputation.

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