A key selling point for “New Law” alternative legal service providers is integrating technology with human skill for greater outcomes than one or the other could achieve alone. “AI or machine learning are fantastic technologies, but you have to go into them with open eyes,” said Elevate managing director of contract consulting Craig Conte to LTN in June. “AI is not magic. It’s best to think of AI as machine learning and not some magic supercomputer.”

It’s that marriage of people and technology that has driven law company Elevate to its newest acquisition: legal technology and consulting firm LexPredict. The acquisition, Elevate said, will allow it to marry its comprehensive service offerings with LexPredict’s data science and artificial intelligence technology to create “more sophisticated technology-enabled solutions for law departments and law firms.”

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