In September, the National Telecommunications and Information Administration (NTIA) issued a request for public comment in the interest of developing an approach to consumer privacy. The Coalition of Advertising, Software Media and Data Associations complied.
Ten groups, including the Association of National Advertisers, the Consumer Data Association and the Interactive Advertising Bureau, signed a joint response that calls for “federal action on privacy that better reflects the interests of consumers and innovators, and our national economy.”
