When Portland, Oregon-based family law attorney Nicole Schaefer came across a do-it-yourself online divorce website called It’s Over Easy, she had an idea. Why not bring the service, which catered to California, Nevada, Texas and New York residents to Oregon?

“I thought it would be a good site to have in Oregon just based on my own experience as a lawyer,” she recalled. “I’ve see a lot more clients interested in being independent in the [divorce] process.”