Back when I ran Corporate Legal Times in the late 1990s, I worked with a lot of the early in-house technology companies. Many of the first matter management, entity management and e-billing companies advertised with us, and law firm technology providers were awakening to the in-house market all the time. When they did, I often got a call with a question: “Who buys technology in corporate law departments?

It was a tough question, but I had a stock answer: “It could be anyone. It may be the general counsel, if she’s tech savvy. It could be an IP attorney with a computer science background. Sometimes, it was a paralegal who knew how to unjam the copier, so ‘hey… you’re pretty good at tech, right?’”