While many legal technology developers have focused their efforts on areas like e-discovery and contract management, some are starting to offer solutions for more business-focused needs.

Clearview Social, for example, launched its eponymous social media management tool in 2014 to help law firms better execute social media marketing. Now, the company is looking to further innovate legal marketing with the launch of PostHaste, a blog automation and management platform that aims to help attorneys engage more with conversations online.