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Opportunities for bumps and bruises to brands abound in the wild wild west cyberculture of today’s social media. Imposters and infringement can eat away at brand reputation and customer trust. Fortunately, brand stewards can take proactive steps to keep their brands and the reputation of those brands protected online. Following are a few cautionary tales of companies and brands caught up in social media challenges and a checklist of strategies you can use to help shield your company in cyberspace.

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"A lawyer following Sturgeon s Law would devote the majority of attention to the 10% of good stuff. And actually, that s part of the key to lean investigation; resist becoming over absorbed with wrong detail."

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