The results of the new Legal Technology Service Providers Use of Content and Social Media Marketing Survey are in, and they’re disappointing. But perhaps they’re not entirely surprising.
Like many of the law firms they serve, legal tech marketers are pumping out more and more content—but too many are doing it without a documented content strategy to guide their efforts. Whether you’re a law firm trying to reach general counsel or a legal tech provider trying to get in front of law firm purchasers, producing content in this scattershot manner just won’t cut it in an era of information overload.
