Tyrrells - Pack Shots-Article-201608090656

Goodwin and Shearman & Sterling are leading on the sale of upmarket UK crisp maker Tyrrells to US snacks company Amplify Snack Brands, for £300m.

Shearman is advising Tyrrells and its owner, Bahrain-based Investcorp, with a team led by corporate partner Mark Soundy out of the US firm’s London office.

Travers Smith advised Tyrrells’ management with a team led by corporate partner Lucie Cawood.

Goodwin is advising Amplify with a team led by London-based private equity partner Richard Lever.

Its team includes PE and technology partner Jon Herzog, technology companies and capital markets partner Brad Weber and PE partner Christian Wilson, who advise on corporate aspects of the deal; PE partner William Pearce, who advises on debt finance; tax partners Ben Eaton and Howard Cubell, who advise on UK and US tax respectively; and executive compensation partner Scott Webster.

Tyrrells was founded in 2002 at Tyrrells Court Farm in Herefordshire. The company was taken over by Investcorp in 2013 for £100m.

The deal is expected to close at the end of September.