Offering a seamless global service under a unifying brand is proving to be challenging for everybody – including large law firms. In the race to put down roots in ever-expanding legal markets, these multinational firms face an increasingly significant hurdle in bringing the firm together not just financially, but culturally.
How many times have prospective mergers – or for that matter, done deals – failed because of clashing cultures between firms? The goal of uniting teams spread across the globe under one corporate banner seems to be an exhausting task and is arguably the wrong area of focus for a service sector business. Does the client really care if everyone can recite the firm’s vision or are they more focused on their own problems?
