In this article, first published on the Neil Cameron Consulting Group blog, Neil Cameron takes a sceptical look at the ruling in the Google ‘right to be forgotten’ case

Imagine this. It is 1963. Three years ago, a very embarrassing incident happened in your life – you were photographed coming out of The Ivy with someone else’s wife. There was a paparazzo (the term had only just been coined) hiding behind a taxi and he grabbed a shot before disappearing down Upper St Martin’s Lane. The next day your photo is all over the papers, with accompanying articles. You are very embarrassed, you get divorced, she gets divorced – you hope it will all go away.