The appliance of science – the scientific approach to boosting business efficiency
Oliver Campbell's education and training may explain his unusual career path. The grandly titled global head of business transformation at Clifford Chance (CC) is a qualified doctor who spent one day a week working in A&E while studying for his legal qualifications. His aim was to become a medical lawyer, but after a few years working as a CC associate he decided instead to devote himself to knocking his own organisation into shape by leading its ground-breaking programme of 'continuous process improvement'. While the unglamorous name of the project carries echoes of the dead hand of the management consultant, it is in fact a fairly radical attempt to force people to work far more efficiently in the notoriously ego-driven and individualistic culture of a law firm partnership. 'Permanent revolution' would be a livelier way to describe what is being attempted, but would probably frighten the partners.
James Boxell speaks to Clifford Chance’s Oliver Campbell about the scientific approach he favours to improving efficiency in business
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