Branding of law firms: what's the message? Does it matter?
"Entertaining stuff! Though your piece confuses a brand (values, reputation etc) with a name. Slaughter and May has a terrible name (suggesting being somewhat argumentative and possibly indecisive?) but a great brand..."
What do you think of the name ‘King & Wood Mallesons SJ Berwin’? After it was announced that SJ Berwin was combining this autumn with King & Wood Mallesons, a leading law firm network in the Asia-Pacific region, it appeared that the name ‘King & Wood Mallesons SJ Berwin’ had been chosen, either as a stop-gap, or as the new entity’s ultimate name, depending on which version of the firm’s press release you received.
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