Laying down the law – how employers can avoid the pitfalls of social media
Social media risk is not as exotic as it sounds. Many of the dangers organisations face from their own and their employees' use of social media are old risks in new channels. But we know that our clients need help and advice implementing robust social media policies and management frameworks. Because of this, we recently set-up a multi-disciplinary group to analyse and assess the legal risks associated with social media. Here are our recommendations: Consider three categories of use Social media risks aren't new. They are similar to – but potentially more extreme than – email risks. Just as an email can be forwarded, social media content can be republished. It can rapidly reach a huge audience: in the UK, Twitter has 10m active users and Facebook more than 30m, and the global figures are 200m and 1bn respectively. What may look like a small-scale incident can quickly escalate into hefty costs and damage to your reputation. You need to consider these three categories of use in order to get a good picture of your organisation's potential social media risks:
Robust policies on Facebook, Twitter and LinkedIn can mitigate the risk of employers running into trouble, as Berwin Leighton Paisner’s Adam Rose explains
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