DLA Piper and SJ Berwin have landed roles on private equity firm Lion Capital’s acquisition of hair-straightening brand ghd from Montagu Private Equity.

The acquisition of Jemella Group – which trades under the ghd brand – is reported to have cost Lion Capital £300m. Montagu acquired ghd in 2007 for £160m and oversaw growth in US, European and Australasian markets which helped to double profits to more than £32m on revenues of £150m.