Legal Week’s editor in chief Alex Novarese argues that the Bar should ditch the dogma and focus on its past to reposition chambers as tightly focused providers of top-quality legal services
A lot of the debate around how the Bar should market its services comes down to fusion – or rather the painful ambiguity regarding fusion. I cannot foresee any long-term reading of the legal industry in which we won’t see the Bar evolve towards something that looks more like a law firm, or at least legal service entities. Pretty much all the forces are pushing in that direction, whether it is regulation, the Legal Services Act or the expansion of direct access.
