Law firms are focusing increasingly sophisticated business development efforts at clients as they strive to win market share. Alex Newman asks GCs how they rate law firms' BD efforts and what it's like to be on the receiving end...
November 15, 2012 at 07:03 PM
1 minute read
The original version of this story was published on Legalweek
Law firms are focusing increasingly sophisticated business development efforts at clients as they strive to win market share. Alex Newman asks GCs how they rate law firms’ BD efforts and what it’s like to be on the receiving end
Over the past 15 years or so, there is little denying that law firms’ business development (BD) efforts have revolutionised, moving from small-scale marketing and communications functions to
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