I understand the pressure for law firms to reduce their costs, and why this topic has exercised the profession in recent years, but for a long time I have wondered why there is so little corresponding attention paid to the other side of the equation: the ability to win work.
Businesses rise or fall on their ability to grow the top line – subject to normal caveats about pricing and the right kind of work – not on how good they are at bringing down costs. Watching the pennies is important but it ain’t the magic of capitalism – especially in a field where a few pitch wins can bring in millions.
