The rapidly emerging SAAAME markets are likely to increase competition between offshore centres, but law firms that gain experience and knowledge of these markets can turn this challenge into an opportunity, says Mourant Ozannes’ Alec Le Sueur

When Jim O’Neill, head of economic research at Goldman Sachs, coined the phrase ‘BRICs’ in 2001 to refer to the developing economies of Brazil, Russia, India and China, little did he know that his new acronym would enter the English language and be referred to in practically every international company’s business plans for the following 10 years.