GCs say quality of staff is the most important factor when choosing a law firm – but many advisers fail with basic commercial acumen, explain Jonathan Day and Marc Bartel
A law firm has little to offer its clients beyond the quality of its staff. Every firm we encounter aspires to attract, develop and retain the very best lawyers, paralegals and support staff. That is why firms make bold promises to potential recruits: ‘We will support you in balancing client demands with personal commitments. We will make sure you have access to development opportunities that meet your needs. We will always give you honest, constructive and open feedback.’
