MPF’s Richard Chaplin argues that law firms are focusing much of their marketing on the wrong people
“Much of my time and our marketing and sales effort over the past decade have been wasted through concentrating on the wrong people.”
“Much of my time and our marketing and sales effort over the past decade have been wasted through concentrating on the wrong people.” That was the stunned reaction of one law firm leader on learning that the client chief executive officer (CEO) or chair is primarily responsible for a massive 82% of law firm appointments for organisations with sales up to $500m (£303m), according to a recent Managing Partners’ Forum (MPF) survey. This compares with just 6% of organisations where such appointments are the responsibility of general counsel.
September 07, 2011 at 07:03 PM
1 minute read
The original version of this story was published on Legalweek
MPF’s Richard Chaplin argues that law firms are focusing much of their marketing on the wrong people
“Much of my time and our marketing and sales effort over the past decade have been wasted through concentrating on the wrong people.”
Already a subscriber? Sign In Now
Questions about group subscriptions? Contact an Account Specialist [email protected] | +1-855-808-4530 (Americas) | +44(0) 800 098 86009 (UK & Europe)
By Jessica Seah
Presented by BigVoodoo
Celebrate outstanding achievement in law firms, chambers, in-house legal departments and alternative business structures.
The African Legal Awards recognise exceptional achievement within Africa s legal community during a period of rapid change.
Law firms & in-house legal departments with a presence in the middle east celebrate outstanding achievement within the profession.
A large and well-established Tampa company is seeking a contracts administrator to support the company's in-house attorney and manage a wide...
We are seeking an attorney to join our commercial finance practice in either our Stamford, Hartford or New Haven offices. Candidates should ...
We are seeking an attorney to join our corporate and transactional practice. Candidates should have a minimum of 8 years of general corporat...
MELICK & PORTER, LLP PROMOTES CONNECTICUT PARTNERS HOLLY ROGERS, STEVEN BANKS, and ALEXANDER AHRENS
Don't miss the crucial news and insights you need to make informed legal decisions. Join International Edition now!
Already have an account? Sign In