Macfarlanes and Herbert Smith have lined up to advise on the acquisition of marketing company Tag by business process outsourcer Williams Lea.

Macfarlanes advised Williams Lea led by corporate partner Stephen Drewitt, while Herbert Smith advised Tag, led by corporate partner James MacArthur. Drewitt previously advised private equity group 3i on the £110m sale of its 38% stake in Williams Lea to Deutsche Post in 2006.