Do you have a media strategy for pushing forward your main practice groups? Well, if you are an ambitious UK top 50 practice or major US law firm, the answer is almost certainly 'yes'. But is it working? To that question, the response in many cases remains 'no'. There are a number of reasons strategies to build deal teams' profiles fail. Common ones would include unreasonable expectations or a misconceived sense of what you are trying to achieve.
November 09, 2010 at 02:49 AM
1 minute read
The original version of this story was published on Legalweek
Time to ditch the PR strategy for dummies if you want to build your practice profile
Do you have a media strategy for pushing forward your main practice groups? Well, if you are an ambitious UK top 50 practice or major US law firm, the answer is almost certainly ‘yes’. But is it working? To that question, the response in many cases remains ‘no’.
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