'Eversheds and Superbrands - really? I mean, really?' The email I received last week from an acquaintance on another publication summed up the mood of dismissive ire that greeted the news that Eversheds outranked the entire magic circle in the annual Superbrands poll.
March 03, 2010 at 07:04 PM
1 minute read
The original version of this story was published on Legalweek
There are two kinds of brand – but only one is essential
‘Eversheds and Superbrands – really? I mean, really?’ The email I received last week from an acquaintance on another publication summed up the mood of dismissive ire that greeted the news that Eversheds outranked the entire magic circle in the annual Superbrands poll.
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