In a recent copycat case, the European Court of Justice handed L’Oreal a positive decision against cosmetic company Bellure
The European Court of Justice (ECJ) delivered a positive decision for L’Oreal in their trademark infringement action against Bellure. The defendants had produced ‘smell-alike’ perfumes, with fragrances similar to a number of designer brands in the UK. Although similar in fragrance, the bottles and packaging were clearly not identical, although Bellure admitted that they were intended to give ‘a wink of an eye’ to L’Oreal’s products.
