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MagicCircle.jpgGlancing at our latest Big Question survey, it’s clear that while the magic circle concept still excites controversy, no-one doubts the power of the brand. Views are understandably more mixed over whether the name reflects genuine superiority. Some respondents go as far as to accuse lazy journalists of forcing the tag on an unwilling profession (my favorite was the guy ranting about reptiles). Others put forward that most seductive of arguments for magic circle-bashers: clients don’t instruct on the basis of it.

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