Linklaters has been named as the top legal brand, according to an annual ranking of the 500 strongest brands in business. The magic circle firm was the highest-ranked law firm - placed 227 - according to the Business Superbrands survey compiled by the Centre for Brand Analysis.The ranking - now in its seventh year - is compiled by a panel of senior marketing and advertising professionals combined with a vote of 1,500 business professionals with purchasing or managerial responsibility. Search engine Google secured the top spot for the second year running.
February 25, 2009 at 11:50 PM
1 minute read
The original version of this story was published on Legalweek
Linklaters has been named as the top legal brand, according to an annual ranking of the 500 strongest brands in business.
The magic circle firm was the highest-ranked law firm – placed 227 – according to the Business Superbrands survey compiled by the Centre for Brand Analysis.
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