Gauging the net worth
There is a tendency to talk up the career benefits of online social networking. In this parallel universe, anyone serious about getting on in life has hundreds of career-enhancing Facebook contacts who they regale daily with tales from their carefully-tended blogs. This, supposedly, generates waves of business opportunities, coupled with many wonderful nights out, as boundaries between business and pleasure blur. The tech-savvy associate then completes their triumphant march to partnership with an ease unimaginable in the pre-internet age.This doesn't actually happen, right? While lawyers have been among the most enthusiastic social users of online networking - as illustrated by Allen & Overy's much-mocked ban in 2007 on staff using Facebook - it remains a rarity for the profession to use such tools to further their career.
Alex Aldridge asks whether online networking sites and blogs can be viable career-forwarding tools for the law community
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