Online advertising: Getting the balance of privacy right
Online advertising comes in many guises: ads on search engine results pages, banner ads and email marketing, including spam, to name a few. For most people advertising is part and parcel of their online experience: sometimes useful, sometimes irritating, but perhaps most often ignored. However, there have been significant developments in online advertising recently which are causing debate among privacy professionals - particularly relating to behavioural or personalised internet advertising. Should those of us who are concerned about privacy really be cautious about embracing these new technologies?
Tracking individuals’ use of the internet is the latest trend in online advertising. But are current data protection laws strong enough to protect the right to privacy?
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