Ashurst unveils Asia and Middle East expansion plans
Ashurst has rolled out a new three-year plan with expansion in Asia and the Middle East among key targets for the City law firm.The firm is planning to increase revenue and headcount in its Asian and Middle East offices, including plans to build its Asian corporate and finance practices out of its new Hong Kong base.The firm is also planning to bulk up its Dubai and Abu Dhabi offices by relocating partners to the regions. It is understood that funds, projects and structured finance partners will be transferred to the region in the near future.The new objectives, which succeed Ashurst's original 2005 plan, see the firm move to take a more hands-on approach with its existing clients. The firm is aiming to cement its links with a number of key institutional clients by actively approaching them with advice in new areas.Senior partner Geoffrey Green said: "We want to build on the key relationships with clients that we have developed over the last few years by looking at and anticipating their needs and the issues that they face. We think that the best way to do this is to be more proactive in approaching them with solutions rather than waiting for them to come to us."Ashurst will continue to build on the targets of its previous three-year plan, which aimed at making the firm a better place to work, boost its position in Europe and increase profitability.
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