Under John Conroy, Baker & McKenzie has raised its sights – boosting profits, tightening management and working hard to lose its franchise image. Will that be enough to help it climb into the global elite? Vivia Chen reports

They came in saris, cheongsams, and Muslim headscarves – plus the usual black tuxedos and glittering gowns. After cocktails and tapas in the marble halls of the National Art Museum of Catalonia, they streamed into a Roman amphitheatre for an intimate sit-down dinner for 400 colleagues and another 300 or so of their significant others.