Law firms that have nurtured the idea of a collective voice for associates are finding their businesses reap substantial benefits, as Anne Collier and Emma Herriman explain

Much has been written about how the personal characteristics of different generations change over time, with a great deal of discussion in recent years about what has been dubbed ‘Generation Y’. These changes are evident in a professional workplace. Legal associates of today – especially the more junior ones – are much more aware of their own working needs than the generations that preceded them.