“Big, powerful and intelligent… we must mean business,” reads the spiel on the website for top four Newcastle firm Ward Hadaway, accompanied by a (presumably Photoshopped) picture of a gorilla in a pinstripe suit. Either that or the PG Tips chimps have been to acting classes.
With law firms certainly not averse to ‘borrowing’ good ideas from rivals – we should launch in Milan, we need to merge, we should sack everyone over 40 – it’s only a matter of time before more firms start defining themselves in terms of the animal kingdom. How about:
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