The European Union's (EU's) Unfair Commercial Practices Directive is due to come into force on 26 May, as the new Consumer Protection from Unfair Trading Regulations 2008.
March 19, 2008 at 09:03 PM
1 minute read
The original version of this story was published on Legalweek
The European Union’s (EU’s) Unfair Commercial Practices Directive is due to come into force on 26 May, as the new Consumer Protection from Unfair Trading Regulations 2008.
The purpose of this new law is to harmonise the implementation of advertising and marketing activities across the EU. A single principle across all member states will help to define and to outlaw unfair commercial practices.
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